Tips On Recognising Central Elements In What Do Media Planning And Buying Agencies Do
Dunkin’ said that it chose Weisman because of his “data-drivenapproach to marketing, extensive digital acumen and ability to build and inspire teams.” Under Lusby’s direction, “we look forward to developing exciting ways topromote the Dunkin' Donuts brand across a broad spectrum of channels, from television to new opportunities in digital and emerging media,” Weisman stated. In December, Dunkin’launched its first creative review in nearly two decades. Its longtime agency of record, Hill Holliday, was invited to participate in the review, which it reportedly intended to do (no formalstatement was made). At the time, it was reported that Hill Holliday’s management of Dunkin’s media — which began in 1998 — would not be affected by the review. “In today's competitive landscape and constantly changing media environment, we need to ensure our marketing dollars are working as effectively and as efficiently as they possibly can," Dunkin'Donuts said in announcing the creative review. "This review is part of that plan." Dunkin’ spent approximately $150 million on measured media in the U.S. in 2016, per KantarMedia. Last month, Dunkin’ unveiled a three-year plan that calls for a streamlined menu stressing room for innovation; customer convenience driven by digital technology; broaderaccessibility to the brand through restaurant locations expansion and new channels for its branded packaged goods; restaurant excellence; and brand evolution. Specifics include eventuallydoubling its U.S.
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